Generon is a young, expanding company specialized in the production and distribution of test solutions for the food and feed industries.
Generon biotechnology labs stand in Modena, in the heart of Italian Food Valley, once known as “the breadbasket” of the Roman Empire and where enogastronomy is a national art.
As food safety specialist Generon creates and select sharp, cost effective and efficient test kits to provide an ever increasingly demanding market with accurate and ready-to-use solutions and meet customers’ needs.
«When I started GENERON, after two decades of work in the most important Italian contract food testing laboratory, my goal was to create a modern approach in response to a complex struggling industry. In the up-to-date and competitive global market purchasing and providing quality is a challenge. In direct contact with the customers I realized that little food safety issues in raw and finished materials turn into dramatic economical losses and deterioration of brand image. At Generon we mostly aim to select and offer best-in-range and easy to use assays along with an effective, specific and just-in-time technical support. Today I can say that the company I lead is the company I wished. A customer-oriented company that provides chemical and biological QC tools analysis promptly, quickly, reliably and efficiently, using the most recent technologies and optimizing consolidated methods. Thanks to our organizational capabilities and speed of response we have been able to achieve exceptional results placing us amongst the top players in the market. Even though ever more challenging, future offers exciting prospects and we remain high-reaching, willing to get further and to become the leading benchmark in the food & feed safety field.»
Marcello Gatti, AD
OUR PLUS
GENERON helps ensure the safety and quality of products select the best results over a technical support of excellence.
EXPERTISE
At GENERON, we bring our market expertise and product innovation directly to your business. We founded GENERON biotechnology laboratories in Modena, in the heart of Italian food Valley. As food safety specialists we create sharp, cost effective test kits to provide you with accurate and ready-to-use solutions.
ACTION TEAM
At GENERON, we are continously investing in our international professional team. Behind each GENERON assay there is a team of molecular and microbiologists, chemists, food technologists, customer service and sales specialists all connected and committed to earn your trust and boost your quality control diagnostics through profitable partnership.
BY YOUR SIDE
At GENERON, we are driven by our customers. Food market players are increasingly aware and must tackle changing high standards. Choosing GENERON as a partner gives you access to the best analytical tools portfolio, customized and evaluated for you to be best-in-range exceeding your expectations.
TIME FOR VALUE
At GENERON, we ensure your value by providing timely support and science on demand. Through constant research, we select and rigorously evaluate all the new solutions that science and technology advancements offer to guarantee you designed-in quality and high-speed tests to perfectly match the requirements of your industry business process.
INNOVATION
Innovation is the engine of Generon’s growth and success. The profound knowledge of the technologies and needs of operators in the agri-food sector, allow us to develop the most suitable products for the market in constant evolution.
Precisely for this reason we continue to develop new proprietary technologies every day, in addition to optimizing the consolidated and widespread ones, improving the functionality and validating its use on specific food and environmental matrices. In this regard, collaboration with customers, academic bodies and other public institutions plays a fundamental role.
FACTS TO RELY ON
20
Countries where Generon is distributed
200.000
Test per year
36
Team average age
25%
Turnover growth YoY
28%
Customers growth YoY
8%
Investment in R&D
